Trademarks
Branding is everywhere.
Your brand is a valuable asset that drives customer loyalty and deserves strong protection. Our firm manages every aspect of intellectual property protection to safeguard your brand. We help secure the proper protections, and if your brand is ever infringed, we will take swift action to hold the infringer accountable.
Trademarks serve the important purpose of identifying the origin of goods and services. Trademarks let your customers easily and reliably identify you. The goodwill and reputation you painstakingly build up under your business’ identity is a valuable asset—arguably your most valuable asset. Henry Law understands how to protect your corporate identity proactively using preventative steps and reactively through trademark enforcement services.
I have an idea for a new business, how do I protect my name?
Select a strong brand. Think of your branding as a shorthand for customers. Your branding tells them they have found the quality goods and services they desire and which you have a reputation for providing. In an age where a search often results in overwhelming results, your trademark will differentiate you from your competitors. For you to realize the value of this signal of quality, your branding must be strong and distinctive.
The purpose of registration is notice—it gives everyone in the market a fair warning about your rights. Accordingly, an effective trademark strategy includes selecting a conflict-free trademark and registering that mark with the appropriate state or federal agency. The registration process generally takes about one year, but a trademark user can typically continue using the brand so long as the trademark search does not return a conflict. Trademark registration is a critical step in protecting your brand.
If a competitor copies your branding, or if your customers are getting confused or misled by a competitor’s duplicative or similar mark, then you should have an attorney review the facts to determine if your trademark is being infringed. Trademark infringement matters are significant and should be promptly addressed. Failure to police and enforce your trademark rights can result in their loss.