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On March 11, 2025, Frankfurt-Short-Bruza Associates, P.C. sued John Bernard Semtner, Isaac Hines, Tradesman Architectural Studios PLLC, and twenty other defendants in the Western District of Oklahoma for copyright infringement, violation of the Digital Millenium...
On January 2, 2024, Arkansas Judge Gary Arnold signed an Order invalidating the contracts of attorneys Tony Pirani, Pirani Law PA, Steve Kherkher, Kherkher Garcia, LLP, and Nunez Law Firm (based in Mexico). They were acting on behalf of the Estate of Flor Maribel...
Congratulations! Your registration with the United States Patent and Trademark Office was approved and you are now the proud owner of a registered trademark. Is that the end of the story? Unfortunately, it is not. Among other requirements such as policing your mark,...
The Henry Law Firm provides copyright registration services throughout Northwest Arkansas. Based in Fayetteville, our firm assists clients with copyright matters throughout NWA, including Rogers, Springdale, Bentonville, and Fort Smith. We represent creatives,...
The Henry Law Firm provides trademark services throughout Northwest Arkansas. Based in Fayetteville, our firm assists clients with trademark matters throughout NWA, including Rogers, Springdale, Bentonville, and Fort Smith. Whether you need assistance analyzing a...
COVID Testing lawsuit In this federal civil lawsuit, our client sued to have a jury declare a COVID-19 testing laboratory failed to properly administer COVID testing in a professional and competent manner. The lawsuit was captioned InHouse Physicians, S.C. v. P Two...
Take this hypothetical: you want to open a bakery selling bagels. Your community already has several bakeries, but you think other people would prefer your recipe for bagels. You invest in equipment, lease a building, and train kitchen staff. The twist for your bagel...
The internet started out as a vast free speech zone, where Americans were protected by the First Amendment. The same internet is also the backbone to a $700 billion dollar e-commerce economy in the United States. Today, online shoppers can buy virtually anything....
You’ve taken the effort to register your trademark and you are using it to offer a product of which you are proud. Maybe you have an innovative product; maybe your quality or customer service set you apart in a crowded field. Whatever the basis of your trademark’s...
The U.S. Patent and Trademark Office (USPTO) has issued warnings about the rising incidences of trademark scams. As a current or prospective trademark owner, you should be aware of the danger so that you can avoid falling victim. What is the scam? Trademark...
HENRY LAW FIRM
With degrees in philosophy and chemistry, Otto excels in complex litigation and intellectual property cases.
In a recent federal case, Otto used forensic digital analysis of crucial documents to reveal their fraudulent nature, immediately resolving all claims in our client’s favor. Otto led a multi-jurisdictional collection effort of a $3.4 million judgment for Oklahoma Genetics, Inc. The case was on claims of intentional violation of the Plant Variety Protection Act, and a federal judge tripled our client’s damages. Years after the judgment was entered, Henry Law Firm forcibly seized substantial assets, and OGI could re-invest proceeds into future seed varieties and genetics.
Before affiliating with Henry Law Firm and practicing law as Otto M. Bartsch, PLLC, Otto earned his Master of Laws in Intellectual Property & Technology Law. At graduation, Otto ranked highest in his LL.M. class. He also won the Client Counseling Competition and competed in the national semi-finals of the AILPA Giles Rich Moot Court Competition in intellectual property law.
Otto works with clients to establish and protect their trademarks, copyrights, and brand identities. He is also experienced in breaking or enforcing non-competition agreements.
COURT ADMISSIONS
Otto is licensed to practice in Arkansas, Missouri, and Texas and has been admitted to practice in several federal courts, including the Eastern and Western Districts of Arkansas, the Eastern and Western Districts of Missouri, and the United States Court of Appeals for the Eighth Circuit.
HENRY LAW FIRM
Mark is AV-Preeminent™ rated, a distinction earned through years of consistently outstanding legal work and a reputation for integrity. With decades of experience as a registered patent attorney and an LL.M. in agricultural law, he has developed a deep focus on protecting agricultural seed technology. Mark works closely with universities and multinational companies to navigate complex intellectual property matters and ensure long-term protection of innovation. He has handled more than 100 cases under the Plant Variety Protection Act, bringing a wealth of practical insight to the defense of plant breeders' rights. In addition to his legal practice, Mark has contributed to the field as an educator, teaching agricultural biotechnology law in the LL.M. program at the University of Arkansas School of Law.
Mark prosecutes and defends highly complex civil litigation and high-stakes, bet-the-company disputes involving trade secrets, patents, copyrights, and DMCA claims in federal courts across the country. His cases frequently address cutting-edge issues involving computer code, seed genetics, and architectural works. Licensed in six states and admitted to practice before the United States Patent and Trademark Office, he has served as lead counsel for clients in more than twenty-five states, offering broad strategic perspective and experience.
Mark brought one of the first cases under the Frank Broyles Publicity Rights Act, Ark. Code Ann. § 4-75-1101, helping to shape the early application of Arkansas’s right of publicity law. He successfully represented professional rodeo athlete Cody James in a case involving the unauthorized commercial use of James’s name and likeness. A decorated competitor, Cody has qualified for the Arkansas Rodeo Association Championships 22 times, is a seven-time ARA Champion, and has been named both Overall Rookie of the Year and Tie-down Roping Rookie of the Year by the Professional Rodeo Cowboy Association. Mark’s advocacy in Cody James v. Boot Barn, Inc., No. 4:22-cv-646-KGB (E.D. Ark. 2023), helped affirm the importance of protecting the identity and brand of professional athletes under Arkansas law.
He also serves as both trial and appellate counsel, offering a comprehensive approach to complex litigation. In Associated Electric Cooperative, Inc. v. Southwest Power Pool, Inc., Case No. 23-1293, (8th Cir. 2024), Mark secured a significant trial and appellate victory, successfully defending a $37.64 million claim in an energy dispute involving tariffed energy rates. The Eighth Circuit agreed that SPP had fully compensated AECI for the transactions in question and held that equitable recovery theories are not available when an express contract governs the parties’ relationship.
Mark is also known for taking a principled stand against improper litigation conduct. In Lyon v. The Academy, Inc., 2024 Ark. App. 386, he obtained Rule 11 sanctions against opposing Arkansas counsel Matthew Campbell and Elizabeth Lyon. The Arkansas Court of Appeals affirmed the sanctions, finding that their claims were frivolous, had no chance of success, and were brought solely to harass and drive up litigation costs—highlighting Mark’s commitment to professionalism and the integrity of the legal process.
When disputes arise with Walmart, Mark provides trusted counsel to both large and small vendors. Given that Walmart is headquartered in Northwest Arkansas and most of its contracts require disputes to be litigated in Benton County, Mark’s location in Fayetteville—home to the federal court for Northwest Arkansas—positions him ideally to handle these matters efficiently and effectively.
Mark is admitted to practice before the U.S. Supreme Court, the U.S. Courts of Appeals for the Eighth and Federal Circuits, and several federal district courts, including the Eastern and Western Districts of Arkansas, the District of Nebraska, and the Eastern and Western Districts of Oklahoma. He also represents clients before the Trademark Trial and Appeal Board in trademark matters.
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